Upstream Journey is a new apparel company that is a collaborative creation of dedicated conservationists, avid outdoorsmen/women, and world-class artists working to celebrate and conserve our irreplaceable outdoor resources. We make highly functional, comfortable apparel you'll love wearing while fishing your secret spot or telling fish tales at your favorite watering hole. 

Each product we sell is custom designed to invigorate our collective consciousness about a pivotal conservation issue. And for every product purchased, 10 percent of the item price will be donated to a specific organization or campaign leading the charge to protect and conserve the great outdoors for the next generation.  

Upstream Journey is a collaboration with Moldy Chum, an intoxicated media channel with an irreverently serious voice that has been creating and sharing fly fishing content since 2006.