Before trucker hats and Costa sunglasses were a fixture of his wardrobe, Paul Moinester spent years sporting a suit and tie championing major conservation initiatives as a Senior Legislative Assistant in the U.S. House of Representatives. Inspired by Ed Abbey’s words that “It is not enough to fight for the land; it is even more important to enjoy it,” Paul abandoned his desk-bound life to forge a deeper connection with the lands and waters he wished to protect.  

Paul spent the next six months driving 28,220 miles from the Florida Keys to Alaska and back, wading waist-deep into endangered waters and diving headfirst into documenting the threats to these invaluable resources. The issues Paul encountered, the friends he made, and the conversations he had on drift boats and around campfires during this adventure sparked the creation of Upstream Journey.

After two years of living abroad and on the road, Paul is now settled in Seattle, where he works to advance Upstream Journey, his consulting firm Last Frontier Strategies, and Moldy Chum.  


Pushing the limits, whether it be in the great outdoors or in the art studio, has defined Eric’s life.  With the mindset that nothing is unobtainable or impossible, Eric pursues life with vigor, intensity and determination.  These characteristics are reflected in his unique, non-conformist artistic style that seeks to break down barriers in an effort to create something uncompromised and radically different.   

Eric’s first foray into the apparel world was with Sache, a Memphis-based design company he started that captures the essence of the Memphis lifestyle and transforms it with a modern flavor.  Now with Upstream Journey, Eric applies his artistic vision and talents to the creation of designs and apparel that combine the spirit of the great outdoors and his fashion forward stylings. 

When Eric is not hard at work designing or printing, you can find him with his beautiful wife Rachel chasing after their crazy five-year-old twin boys (Cash and Dax) and their crazier Australian Shepherd (Picaso).


You may not have ever met Brian Bennett, a.k.a. "Grandmaster Fish" but if you regularly pick up a fly rod, more than likely he has made your life better. Despite entering the fly fishing world relatively late in life, Brian is a highly-regarded authority when it comes to fly fishing media and products. He is also the creator of one of fly fishing's most iconic images

Brian is the brains behind Moldy Chum, an intoxicated media channel with an irreverently serious voice that has been creating and sharing fly fishing content since 2005. With a nose for news, an impeccably sharp wit, and a slightly twisted mind, Brian has been churning out some of the best, most widely viewed fly fishing content for the last decade. 


Josh DeSmit is an obsessed artist, fly fisherman, hunter, and outdoorsman.  Growing up in Minneapolis, Josh developed his love for the outdoors and honed his skills on the pocket-riddled brook trout streams of Michigan’s Upper Peninsula, where his family owns a cabin. The combination of city life and wilderness adventure that shape Josh’s life is the foundation of his artistic style.

His unique brand aims to accentuate the chaos, detail, beauty, and desperation that results from the young fly fisher feeding in the film between urban and rural, school and work, love and a beer.  The fusing of his background in printmaking, his affinity for street art and spray paint, and his love for the outdoors enables him to create one-of-a-kind mixed media pieces that are truly original in the world of outdoor art. 

Check out his work at and follow him on Facebook here and Instagram @joshdesmitart.